These is a challenging period in the Nigeria Fashion Industry and Global Fashion industry at large,for any brand to be successful, they need to create amazing products that consumers will want to buy and pocket friendly due to the crash of the global finances.Consumers will be buying less and considering the items they do purchase, very carefully. Therefore it is more vital than ever that brands align with the values of the premium execution-demanding post-coronavirus consumer if they are to excel in the marketplace.

Designers, management and data analysts are all focused on different areas of the business with little insight into how their area relates to another. Brands need to synchronise these sectors to create best-selling products of the future.When consumer demands are intensified and accelerated, below average product design will need to be a thing of the past. Across all market levels, products will need to be hyper curated, purposeful and many times than before the outbreak depending on how consumer relevant the starting point. Consumers will understand that better products come with higher price points but because they will buy less, they can invest more per item. A less but better mindset is needed, cutting range sizes to sustainable levels, and focusing only on purposeful products consumers will love to create less waste.

The advise is offered, study the products that have quick sales,designers have to pay the price, you cant sell at the normal price as usual, you have to slash your prices, maintain your brand quality, its very key.