World Beard Day, has become a cultural phenomenon on the rise, and Jameson Irish Whiskey has continued to play a pivotal role in supporting and giving a voice to Bearded Brothers, and the beard community.
Marking the celebration on Saturday, September 5th, Jameson is promoting the beard culture and rekindling the identity of the community, as it commemorated the special day, striking a balance with inclusion

With a purpose to change the stereotyping narrative around alternative communities, Jameson takes a deeper look at the men who wear beards and what that feels like in this part of the world through an emotionally compelling mini-documentary titled; More Than A Beard

Jameson takes a look beyond the misconceptions of the burgeoning beard community in Nigeria by championing real people and their stories through a powerful and inspirational series of light-hearted videos and a short film that depicts courage, fosters inclusivity, and brings everyday Nigerians together.

Follow the conversation on social media with the #JamesonBeardDay hashtag.